Brooke Caron - RE/MAX Executive Realty| Bellingham, MA Realty, Woonsocket, RI Realty


If you're getting ready to put your house on the market, your mind is probably flooded with dozens of unanswerable questions. Much of your uncertainty may revolve around the marketability of your home and how quickly a qualified buyer will come along.

Although there are factors over which you have little control, there are several things you can do to tip the scales in your direction.

Other than sprucing up your home and yard to maximize their visual appeal, choosing a top-notch real estate agent is the single most important step you can take. It's not only crucial to select an agent who is both experienced and proactive, but you'll also want to find a professional with whom you have a good rapport. You can usually get a pretty good idea of their experience and sales history from online profiles, but the only way to know whether they're a good fit for your needs and personality is by meeting with them face to face.

If you have the time and inclination, it can also be to your advantage to interview more than one candidate. The agent you ultimately choose will have a direct bearing on virtually all aspects of the sales process. By choosing a professional who is dedicated, knowledgeable, and easy to work with, you'll be taking a big step toward getting your house sold within the shortest period of time. A good agent will keep you motivated, informed, and focused on keeping your home in marketable condition. They'll also help you with everything from pricing and negotiating to problem solving and setting up appointments.

There are several other things you can do to increase the chances of attracting potential buyers and offers. Creating as much curb appeal as possible can go a long way toward making a great first impression. The concept of curb appeal can encompass many different elements, but the battle is half won when your lawn, bushes, and trees are kept neatly trimmed at all times. Weather permitting, displaying colorful potted flowers and hanging baskets is another way to add a lot of eye appeal to your home. Simple improvements like painting your front steps, sealcoating your driveway, or touching up the paint on window shutters or porch railings can also help enhance your home's curb appeal.

Although interior painting can be time-consuming and a bit messy, it's often one of the most cost-effective ways to make a positive impression on potential buyers. If your walls are looking scuffed, faded, or otherwise neglected, a fresh coat of neutral, beige, or grey paint can often make a huge difference in the eye-appeal of your home. Making sure your carpets are clean, counter tops are immaculate, and your windows are crystal clear are other ways to put your best foot forward when house hunters are scheduled to visit your home.


Searching for a new house that will meet your needs without breaking your budget can sometimes feel overwhelming! There are dozens of factors to consider and countless details to handle at any point in time.

Fortunately, there are strategies for getting it all done, maintaining your sanity, and being satisfied with the final outcome.

If you feel like you're getting off track (or can't even find the train station), here are a few tips for getting organized:

Create a priority list. If you haven't clarified and discussed with your spouse what you want and what's important to both of you, then there's a good chance you won't get it. You do not have to go it alone, though! A top-notch real estate agent can help you create a working list of priorities and preferences that you can use as a measuring stick when evaluating homes for sale. Better still, once you develop this list with your agent, he or she will have the information they need to efficiently locate properties that conform to your wish list and requirements. Your priority list will be based on a lot of criteria, including your desired lifestyle, the size of your family, and proximity to good schools, recreation, and shopping centers. If may also be important to you to live within a short drive to work, childcare facilities, or houses of worship. One of the best ways to organize your wants and needs is to get a copy of a homebuyers' "wish list" from your Realtor or the U.S. Department of Housing and Urban Development (HUD). Key factors to consider when developing your list may include items like architectural style, the amount of remodeling you're prepared to do, and the size of the yard. Privacy, space between neighboring houses, and distance from busy highways are also important factors to weigh.

Choose the right real estate agent: The ideal way to find a real estate agent you'll be pleased with is to get recommendations from family, friends, and trusted business associates. If someone you know well has had a favorable experience with a specific real estate agent, chances are good that your experience would be similar. Since most real estate agents value referrals, a smart agent will strive to make a positive impression on both you and the person who referred you. It's often advisable to talk with more than one real estate agent before making your final decision, though. That way you'll be in a position to compare qualities like experience, knowledge, personality, rapport, and energy level. It's vitally important that you feel comfortable with the agent you decide to work with, and that they're responsive to your questions, concerns, and requirements.

While a "wish list" and a "must have" list are essential components of a successful real estate search, the process unfolds much more smoothly when you remain open minded, flexible, and realistic.


Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!



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